The first step in online growth is connecting with your target market. The objective is to bring quality traffic to your website so you can inform them about your services.
As the number of consumers searching online for products and services increases, there is an unprecedented opportunity for companies to access new audiences and grow their business. There are a number of ways to connect with your audience online - all of which we do here at Big Bang.
Search Engine Optimisation (SEO)
Search engines such as Google want to present users with the most relevant search results. For your website to appear higher in search results, it has to follow recommended best practices. This makes it easier for search engines to understand and organise your content so it can be shown to the people searching for the services you offer.
Also known as Pay Per Click (PPC), this method of advertising can be precisely targeted at your audience bringing highly qualified, instant traffic. When done correctly Digital Advertising can be powerful and effective in driving additional sales.
As well as being an indicator of your brand’s authority and a contributing factor in SEO, social media can be used to engage with potential customers and to retain existing ones. Talk to us about how to use social media to grow your business.
Email is still an effective marketing tool with 40% of B2B marketers rating the leads generated by email marketing as high quality. This classic tool offers companies a low cost, high reward medium to nurture leads and increase conversions.
A bespoke lead generation strategy designed for your business will be more powerful and more cost-effective. Contact us to talk about what will work for you.