Converting Visits to Sales
Ultimately, the conversion that matters most to a business is the final sale or transaction. Achieving this online is a complicated process involving a number of conversion points along the way.
The Conversion Process
Visitors will land on your website from any number of sources such as search, advertising or social media. Your website must then meet their expectation and immediately provide the information they are looking for. This is where we start turning visitors into customers.
Beyond simply stating the nature of your business, website content should be based around a goal driven strategy. You must answer your visitors questions, remove any objections and craft your content to guide people towards a sale.
Website User Experience (UX)
As the web and it’s supporting technologies mature, people are becoming more accustomed to great online experiences. If your website does not provide this, there is little chance of seeing an increase in revenue. Improving your UX is critical to the success of your online activity and requires expertise.
These are standalone web pages which are designed to perform a conversion oriented function such as capturing a lead’s information or making a sale. Landing Pages form part of advertising campaigns and are designed to be highly focused on conversions.
With re-marketing techniques we can reach out to people who have previously visited your website to try to guide them back towards a sale or conversion. We can set up an automated process to alter the message for people at different stages of the sales funnel.
We can systematically improve the conversion rate by testing different changes to the website and measuring the outcome. We end up with a more efficient website with maximum Return on Investment (RoI).
While the final sale is what counts, it takes a number of smaller steps along the way to get there. Maximising your revenue requires a website optimised for conversions. Contact us for yours.